You will find countless independent artists and we all need to concentrate on one important thing: gaining new fans! Yes, even more than money, we require men and women to hear us and tell their friends about the mind-blowing new band they discovered. Getting our music put on Spotify is actually a critical step in this process.
Unless you’ve been living on Cloud 9, you’ve been aware of Spotify along with its “freemium” service. You’ve also heard how Spotify is taking the social network by storm. Every time certainly one of my friends listens to your song, it pops on my Spotify, Facebook, Twitter, and whatever other social accounts I actually have; ex: “Hey! Nicklas just joined Spotify and heard Weasel… ” You obtain the concept.
So although how much cash you will make per stream (per play) is less than a penny, the exposure potential is worth it. And fortunately for indie artists like yourself, it’s pretty very easy to obtain your music onto Spotify.
Currently, you may be signed to a label. If so, your music could be on Spotify already. If it isn’t, call your rep and get if they’ve uploaded your music towards the service. When they haven’t and you want them too, offer the order! (in a nice way). Also, ensure they send Spotify your press kit packed with a bio, photos, contact info and anything else which makes you stick out. Not so difficult, right?!
Should you be an unsigned artist, that’s okay since there are plenty of methods to upload your music without a label. However, music promotion cannot negotiate with you directly. Why not? I’m sure it’s one of the stipulations of their agreement with the majors. Nevertheless the option is still uncomplicated. You have to choose a distributor like Tunecore, CDBaby or DittoMusic. I’ve written a review of these distributors so that you can save some time and keep rehearsing.
Once you’ve created an account having a distributor or signed a label agreement, your music is going to be uploaded onto Spotify within 4-six or seven weeks. But there is still try to be completed, which leads us to:
Spotify doesn’t always receive your awesome press kit, so just like a backup, create a profile at allmusic.com. Spotify will look for you there if they don’t obtain a bio.
Now that all the tedious stuff is performed with, it’s time and energy to let your fans know Spotify is going to be sporting your tunes soon! Think of cool promo posts on Facebook, Twitter and MySpace. Produce a promo video to your YouTube channel. Just had a sweet idea: write a song simply for your Spotify release and hook it up in your posts! Ex: “Can’t wait to find out our fans on Spotify. We’ve recorded a song simply for you guys! Coming to your Spotify account soon!” Fans will eat it!
Okay, you will find a number of tedious things to accomplish still. No site is complete anymore without clickable logos. When your music is on Spotify, download the service’s logo at iconfinder.com. Next, look for your band profile on Spotify (several options should come up, including “Top Hit, Tracks, Playlists”… you would like to pick the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI with all the Spotify logo by adding it to your website or blog sidewall by creating an “Image Widget.”
Another hip promo you can utilize for Spotify is definitely the “Spotify Play Button.” This feature enables you to post songs onto your website and blog. First, right click any song, album or playlist in Spotify you wish to promote and as soon as ioyesv select “Copy Spotify URI.”
As an example, let’s post this URI in your blog. Start your blog, write something in your hungry fans in html mode: (“We understand you guys desire a sneak peak of our upcoming album. Here’s the very first track for you! Share it along with your friends!”). Next, post the web link and add a salutation.
Even though Spotify will help gain fans for the awesomeness, it can’t function as the beat-all, end-all solution! For the band to be successful, you have to practice modern marketing, meaning utilizing multiple vehicles. Helping you succeed is our job at musicmunch.com. Check us out for additional tips!